| What do people most often ask you for when they need advice? | |
|---|---|
| What you can talk forever about? |
| PERSONA A (MAIN) | PERSONA B (SUPPLEMENTARY) | PERSONA C (EXPERIMENTAL) | |
|---|---|---|---|
| 🎯 Wants | |||
| – What they want to achieve in upcoming year or two? | I’m ___ who wants ___ | ||
| 😰 Pains | |||
| – What keeps them awake at night? | |||
| – What takes up most of their time? | I can't sleep because of ___ | ||
| I’m struggling with ___ | |||
| I waste a lot of time on ___ | |||
| I don’t know how to ___ | |||
| Gender | M / F / Both / Both but M/F prevails | ||
| Age | ___ - ___ | ||
| Employer | Company size: ___ | ||
| City/Country: ___ | |||
| Industry: ___ | |||
| Seniority | Entry level / Career transition | ||
| Junior - 1-2y exp. | |||
| Regular - 2-5y exp. | |||
| Senior - 5-10y+ exp. | |||
| Manager | |||
| Director | |||
| C-level | |||
| Owner / Founder | |||
| Market size / LinkedIn Audience size | |||
| Links to job offers that interest them |
Who is this course definitely NOT for?
Prerequisites – What do you need to know/have to benefit fully from the course?
| 1 transformative goal / promise
INSPIRATION FOR COURSE SLOGAN / LOVE LETTER TITLE / PODCAST TITLE | From ___ to ___ Create/Build ___ so ___ | | --- | --- | | 3 key learners’s problems to solve
**INSPIRATION FOR LETTER HEADLINES AND WEBINARS TITLES | 1. ___ (a BIG ONE!) 2. ___ 3. ___ | | Buzz words / key words / frameworks / methodologies / technologies included in the Program?
It has to be included in job offers! | 1.
2.
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10. |
| INSTRUCTOR A NAME | INSTRUCTOR B NAME | |
|---|---|---|
| Tagline | ___ Founder and CEO at Apple | |
| My story – How you experienced the transformation you are now teaching others? | Before: |
After: ___ | | | COMPETENCE – What are the 3 most important things you have done that prove your competence in the field? | 1. ___ 2. ___ 3. ___ | | | CHARACTER – What you value and in which situations you have demonstrated it? | | | | CARING – What initiatives you are involved in that show you are not just in it for the money? | | | | Where you are already sharing your knowledge? | [links to social media, blog, newsletter, books, etc.] | | | Portfolio | [link to website, behance, github, etc.] | | | Brands you worked for | | | | Photo | [links] | |