1 – Value proposition

Personal Reflection & Topic Discovery

What do people most often ask you for when they need advice?

Persona

	PERSONA A (MAIN)	PERSONA B (SUPPLEMENTARY)	PERSONA C (EXPERIMENTAL)
🎯 Wants
– What they want to achieve in upcoming year or two?	I’m ___ who wants ___
😰 Pains
– What keeps them awake at night?
– What takes up most of their time?	I can't sleep because of ___
I’m struggling with ___
I waste a lot of time on ___
I don’t know how to ___
Gender	M / F / Both / Both but M/F prevails
Age	___ - ___
Employer	Company size: ___
City/Country: ___
Industry: ___
Seniority	Entry level / Career transition
Junior - 1-2y exp.
Regular - 2-5y exp.
Senior - 5-10y+ exp.
Manager
Director
C-level
Owner / Founder
From who they learn nowadays?
What YouTube channels, podcasts, newsletters they follow?
Market size / LinkedIn Audience size
Links to job offers that interest them

Who is this course definitely NOT for?

Prerequisites – What do you need to know/have to benefit fully from the course?

Transformation

| 3 key learners’s problems to solve

INSPIRATION FOR LETTER HEADLINES AND WEBINARS | 1. ___ (a BIG ONE!) 2. ___ 3. ___ | | --- | --- | | 1 transformative goal

INSPIRATION FOR COURSE SLOGAN AND PODCAST | From ___ to ___ Create/Build ___ so ___ | | Buzz words / key words / frameworks / methodologies / technologies included in the Program?

For marketing/business courses. | |

2 – Course instructors

Lead Instructors

	INSTRUCTOR A NAME	INSTRUCTOR B NAME
Tagline	___ Founder and CEO at Apple
Photo	[links]
COMPETENCE – What are the 3 most important things you have done that prove your competence in the field?	1. ___

___ | | | CHARACTER – What you value and in which situations you have demonstrated it? | | | | CARING – What initiatives you are involved in that show you are not just in it for the money? | | | | My story – How you experienced the transformation you are now teaching others? | Before: